February 5, 2021

Google to Bring Anti-Tracking Feature on Android

Tech giant Google is reportedly working on anti-tracking, a new feature for Android. According to reports, Google is following in Apple’s footsteps, as Apple has started building its app tracking transparency. Having an anti-tracking feature for both OSs will balance user privacy.

Google has to follow Apple in introducing anti-tracking feature for Android

Google has to follow Apple in introducing anti-tracking feature for Android

This new feature for Android users will allow users to limit the data collected. There are reports that Google may not be as difficult as Apple with the anti-texting feature for Android. To develop ideas for the new facility, the company seeks input from stakeholders.

If the reports are true, then we can expect the industry to eventually realize whether the need to examine user data is being collected. A Google spokesperson pointed out, the company likes to work with developers who come with a “healthy, ad-supported app ecosystem”.

The company has described the project as a privacy sandbox project. The mission is to create a growing web ecosystem that is sufficient for users and is private by default. Under the project, Google limits cross-site tracking that has become standard on the web.

Google says

“We believe that part of the magic of the web is that content creators can publish without a gatekeeper and users of the web can access that information freely because content creators can fund themselves through online advertising Are. This ad is much more valuable to publishers and advertisers and is more attractive and less annoying to users when it is relevant to the user. “

Already Apple has implemented its app tracking transparency with the latest iOS 14.5 beta update. In the new framework, developers will use the App Tracking Framework and check if the app is collecting data about end-users and share it with others to track across apps and sites.

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